Hey, I'm Edina Papp

Product Designer

My main responsibility is optimising user journeys in our product, such as tenancy agreement or inspection report creation. While working closely with multiple product managers to improve our wizards, I focus on customer experience, technical limitations and business KPIs, which include international initiatives.
As the first designer of the fast-growing startup I’m acting as a founding designer. I'm creating our digital atomic design system and style guide. For this I contemplate existing functionalities, future requirements and design trends, while creating a new look and feel that is suitable for the Norwegian and German market too.
I also supply management with visual presentation of our progress for board meetings and help with the implementation of scrum, which is a brand new concept to the development team.
www.husleie.no

UX / Content Designer

Focused on optimising digital upgrade journeys to help keep existing customers. I created interactive prototypes of journey flows using Sketch and Invision. I took part in user testing, then fed back my insights to my team to create actions, possible A/B testing and iterate. I personalised and tailored direct marketing campaigns to support churn improvement plans and improve upgrade conversion. This includes landing pages, emails, MMS and GIF. By taking ownership of all retention creatives, my squad has brought everything in-house. I was instrumental in supporting huge delivery tasks surrounding the iPhone launches. I also worked closely with the offshore team, sharing ideas on best practice. I worked fully agile, in 2-week sprints.

Creative Designer

Created online materials for the vodafone.co.uk website, including banners, gallery packs for product launches and page mock-ups for official approval. All of which help to increase customer awareness. I was the SPOC for new brand guidelines and between UK and Hungarian design teams. Defined and embraced the role which the Vodafone brand plays in our customers lives. Reviewed processes and tools to improve the way we work. Coordinated tasks working in Kanban, receiving high satisfaction ratings from stakeholders.

UX Designer & Product Manager

Responsible for the UX design of a way-finding application for museums for iOS & Android based interfaces. Improved customisations and design flow, and managed the overall product development process. Led on-site testing and managed implementation for new app builds working directly with international clients, including Switzerland, Germany and the UK. Designed the complete style guide and brand image.
www.xponia.com

Graphic Designer & Labelling Manager

Created visualisations and prepared logos for labelling processes (including apparel, stationery, gift items), all in compliance with manufacturing specifications that exceeded customer expectations. Coordinated fluent communication between sales accountants and manufacturers. Designed catalogue covers and additional graphics as required.

Visual Designer & 3D Modeller

Designed a range of layouts for a soon to be released graphics publication about making the world zero carbon by 2050. Designed and constructed a series of illustrative 3D visualisations that explain how energy can be shared on a global scale. Created an architecturally sound structure of a wind tower, using Grasshopper.
www.zero-fifty.com

Graphic Designer & General Manager

Created graphics marketing elements for signs (e.g. menus, shop windows…), while working to strict deadlines. Adapted diverse styles of different clients, making an immediate contribution to the efficiency of the business.

CERTIFIED SCRUM MASTER® (CSM®)

Certification

MA Art & Design

BSc Machine & Industrial Product Design